Text Message Blog

Smartphone users are using their mobile devices more and more to purchase products.  Where are the smartphone owners when they are making such purchases?  (Source–ComScore)

And, these are the types of products that smartphone users are buying.

Smartphone owners are active buyers.  In fact, almost 90% will take action within one day of tapping into your advertising.  Almost 70% use their smartphones while in the store.

Classic Guide to Mobile Advertising

Our hat is off to Mobile Marketer for its Classic Guide to Mobile Advertising.  It’s a content-rich 60-page e-book available online.  Articles are written by various industry experts, although they somehow missed us!

You can download the Classic Guide to Mobile Advertising here.

Another popular mobile marketing tool for 2011 was QR Codes and specifically custom QR Codes. As you can see from the Google Insights, interest in QR Codes spiked dramatically over the past two years.

Interest in “text message marketing” continues to increase, as evidenced by this study by Google Insights. The study reviews the amount of searches for the keyword “text message marketing.”

Here is the similar search for the keyword “mobile marketing.”

And, finally for the term “sms marketing.”

There is no doubt that we saw QR Codes all over the place during the Christmas shopping season of 2011.  This is an interesting video that says it all about how valuable QR Codes can be.

In a sign of what is more to come in the future, American mobile users totaled 18.4% of all internet traffic on Christmas Day 2011, according to a study by IBM Coremetrics.

Christmas Day mobile traffic surges.

Mobile traffic on Christmas Day in general more than doubled by showing a 117.8% increase from Christmas 2010.  Of all Web traffic, iPads claimed seven percent of device share, iPhone devices totaled 6.4 percent and Android accounted for five percent of usage.

Online sales grew 16.4% on Christmas Day over 2010.

Mobile is a growing consideration for retailers to make their websites mobile friendly.  These are big numbers and will surely grow again when Santa Claus hopefully returns in 2012.

Young adults will spur future mobile advertising growth.

A new study by Berg Insight indicates an annual compound growth rate of 37% from global mobile advertising through 2016. This will cause the growth of global mobile marketing to go from 2.6 billion euros in 2010 to 17.2 billiion euros in 2016. By 2016, mobile advertising will account for 15.2% of all total online advertising.

“The popularity of smartphones and the increasing
availability of mobile media that can include mobile advertising are the
main game changers”, said Rickard Andersson, Telecom Analyst, Berg
Insight. “Brands are now progressively embracing the mobile
channel, including the entire range of apps from games and entertainment
to utility applications. Also mobile web advertising and opt-in SMS
campaigns are popular”, said Mr. Andersson.

According to a recent study by our friends at Pew (don’t you think they need a better name?), 85% of Americans now say they own a cell phone (seems low to me).  Of those 96% make phone calls (what else would they do with their phones?) and 67% send text messages.

The global study reported that residents of Spain have the higest cell phone ownership percentage at 96%.  Indonesia leads in text message use at 96% of those owning cell phones.  No surprise here: the Japanese take the most pictures: 72% use their mobiles to click.

A more recent study by Pew shows text message use in the USA at 73%.

16% more jobs this year in mobile marketing.

Online Hiring Demand for Mobile Marketers Grows 16%

Over the past 90 days, Recruiters posted more than 4,400 new online job ads for Marketers that included mobile skill requirements, a 16% year-over-year increase, according to WANTED Analytics™.

New York, NY (PRWEB) December 20, 2011

Over the past 90 days, employers and staffing firms have placed more than 4,400 job ads for Marketers with mobile skill sets, according to WANTED Analytics™ (http://www.wantedanalytics.com), the leading source of real-time business intelligence for the talent marketplace. The volume of job ads that include mobile criteria in the job description grew significantly over the past two years, as mobile websites and applications become a more common business strategy. Hiring demand increased 16% compared to the same 90-day period in 2010 and more than 120% versus 2009. Mobile skills now represent 10% of all job ads for marketing professionals.

Within the marketing field, mobile marketing skills are most commonly included in job ads for Product Managers, Marketing Managers or Directors, Business Development Managers and Directors, Category Managers, and Strategic Consultants. Metropolitan areas with the highest hiring demand for Marketers with mobile experience during this 90-day period were New York, Seattle, San Francisco, Los Angeles and San Jose, all of which saw year-over-year gains in hiring demand. While organizations in New York placed the most job ads, Los Angeles experienced the highest growth, up more than 51% versus the same 90-day time period in 2010.

Recruiting conditions for Marketers with mobile skills will vary by location, depending on local talent supply and hiring demand. According to the Hiring Scale™, Recruiters sourcing for openings in Seattle are likely to experience one the most difficult recruiting conditions in the United States. While hiring demand continues to grow in Seattle, the talent pool of qualified candidates remains small and Recruiters are likely to face a talent shortage. In addition, it is likely that Recruiters in the Seattle metropolitan area will see job ads listed online longer than the national average of 40 days (or just less than 6 weeks.)

The Hiring Scale measures conditions in local job markets by comparing hiring demand and labor supply. The Hiring Scale is part of the WANTED Analytics platform that offers business intelligence for the talent marketplace.

To see additional charts and detail, please visit http://www.wantedanalytics.com/insight.