The worldwide market for mobile phone premium content is expected to grow to $43 billion by 2010, rising by an average of 42% per year, according to iSuppli Corp.
Led by ringtones, the mobile data content market in 2004 grew to $3.8 billion. Mobile gaming was a big part of that growth as it grew by [...]
7% of Americans use camera phones daily, according to a case study listed on the Mobile Marketing Association web site. 28% use their camera phones weekly, 18% monthly, and 13% never use them.
The Text Message Blog
www.textmessageblog.mobi
Mobile advertising ** Mobile advertising ** Mobile advertising ** Mobile advertising
Mobile advertising is poised for explosive growth, according to a recent study by Informa. Informa states that mobile advertising will grow from $871 million in 2006 to an $11.3 billion industry by 2011.
That’s a huge opportunity for advertising agencies and mobile advertising.
The Text Message Blog
www.textmessageblog.mobi
According to Jupiter Research, 11% of American cell phones are now video ready. 25% of Americans are interested in receiving video, but only 1% are willing to pay for it.
While there is growth, the opportunity for most marketers in the mobile marketing field appears, at least for the time being, to remain in text message [...]
**LIFETIME VALUE OF A MOBILE CUSTOMER**
The Wireless World Forum has published a study that says that children born today will spend more than $30,000 in their lifetime on mobile services. A child who is currently ten years old will spend an estimated $27,996 on mobile in his or her lifetime. A 50-year-old will spend $5,364 [...]
This has nothing to do with text messages, but I thought it was funny.
http://www.youtube.com/watch?v=vPz9OXin2hM
The Text Message Blog
www.textmessageblog.mobi
Almost 35 million Americans were part of the mobile web, according to a study by Telephia in June, 2006. Email and weather sites continue to be the most visited of all sites. Sports services followed with 7.1 million visitors with search categories at 6.5 million visitors. Just over 6 million Americans visited map sites during [...]
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