by Bob Bentz
Remember the days when people were talking about interactive TV? It was only a few years ago that interactive TV was all the talk. Companies talked of TV-top boxes that would enable viewers to interact with the television programming. It was, in the mind of the inventors, the next generation of 900 numbers [...]
Americans use their cell phones for 48 minutes per day on average, yet mobile advertising accounts for only $40 million in revenue per year, according to the Yankee Group. Television advertising, on the other hand, represents $68 billion in revenue per year while Americans watch the boob tube 3 hours and 42 minutes per day [...]
Next to Blacks, Hispanics are the largest consumers of mobile content in the United States.
The US Census estimates that one in ten American households are now Hispanic and the Hispanic market is the fastest growing one in the country, expected to reach 18% of the population by 2020.
Analysts suggest that the reason that Hispanics are [...]
There were 48.7 billion text messages sent in the USA during the first half of 2006, according to CTIA. That’s a 50% increase over last year and double that of 2004.
American Idol voting continues to grow. Here are the total text messages sent to American Idol during the past four seasons.
2003 — 7.5 million
2004 — [...]
US watch sales, which have been on the decline since 2001, fell another 4.9 % in 2005. Men in particular have abandoned watches as cell phones and PDA’s have become the norm. Moreover, the added costs of owning a cell phone and paying for an internet package, text message blast package, and of course, cool [...]
Philadelphia – Advanced Telecom Services has been selected as the service bureau to provide interactive audience participation services for the Play2Win television program. Play2Win is a late night television game show that debuted on national television on Monday, October 16, 2006.
With Play2Win, viewers are able to call a 900 number for a chance to appear [...]
The first text message ever sent was on December 3, 1992. On this historic date, British engineer Neil Papworth of Sema Group sent an early “MERRY CHRISTMAS” message from his computer to Richard Jarvis of Vodafone on Jarvis’s mobile phone. Papworth’s first text message was the beginning of a communications revolution called text [...]
Sprint Nextel has announced that it is raising the cost of texts to .15 per message. It had previously been charging .10 per text message. The price increase took place on October 1. Most wireless carriers charge .10 per text message and Sprint may be the leaders in convincing other carriers to also raise its [...]
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