Americans Response to Short Code Advertising
According to a study by M:Metrics, 7.1% of Americans have responded to a short code contained within an advertisement. Of these, 4.5% responded to a television short code advertisement, no doubt from popular shows that use text messaging such as Deal or No Deal, Play2Win, or Playmania. 1.1% have responded to a radio text message advertisement and 1.0% to a magazine text message advertisement. Newspaper text message promotions, which are still pretty rare, garnered 0.4% of the text message responses.
