Deal or No Deal is Big Deal for Text Messaging
Most Americans have seen the show. The ratings are good and the show has introduced Americans to something that people are already very familiar with around the world–text messaging.
Deal or No Deal is the ultimate in interactive television. For 99 cents per premium rate SMS, viewers are able to participate in the Deal or No Deal game. This simple version of the television game show utilizes premium short codes for the viewer to enter the contest. Participants are eligible to win a sweepstakes through the short code entry that totals as much as $10,000. The grand prize winner is announced at the end of the show.
The show is moving interactive text messages beyond the normal scope of 12 to 34 year olds as many middle aged and older Americans are now participating.
According to M:Metrics, only 7% of Americans have participated in short code advertising. Still the market is growing thanks to shows like Deal or No Deal.
