Deal or No Deal Drives USA Premium SMS Market
Premium SMS revenues in the United States were $273 million in 2006, according to a report by Telephia. Most of this revenue (79 percent or $215 million) was as payment for mobile content, while voting/sweepstakes entries generated 13 percent of total revenues with $35 million—although this represented 47 percent of premium SMS volume, reports MediaPost.
“NBC’s Deal or No Deal has translated into a premium SMS hit, generating nearly half of the volume and revenue of voting/sweepstakes entries in the first quarter of 2007,” said Telephia. According to the report in the US 29,544 pieces of mobile content were bought off-portal with premium SMS in the first quarter.
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February 26th, 2010 at 7:21 am
[...] NBC has to be happy. This is now the most watched winter Olympics of all time. [...]