Cell Phone Users Who Browse for News
The United States trails most European countries when it comes to anything that has to do with the cell phone. But, newspapers should take notice of the fact that while Americans may not be as text-savvy as our European brothers and sisters, we are more likely to browse our mobile phones for news content than all of Europe except for the United Kingdom, according to a study by M:Metrics.
This poses a great opportunity for mobile marketing plans for newspapers that are forward-thinking enough to take advantage of the way that Generation Y likes to find its news and information.
PERCENTAGE OF CELL PHONE USERS WHO BROWSE FOR NEWS
United Kingdom 13.7%
United States 9.9%
France 7.4%
Italy 5.8%
Spain 5.7%
Germany 3.3%
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