Mobile Ad Rush Coming to the USA
Research firm SNL Kagan released a 10 year wireless projection last week that predicts that by 2013, there will be more cell phones in the USA than there are people. This is has been the case for several years already in the UK, but the USA has been slower than Europe in the adoption of cell phone technology.
The current cell phone to population penetration in the USA is 84%, or 233 million units.
Data revenue, that includes text messaging services, will rise to 22% of overall cellular revenue by 2013.
Mobile advertising, which currently brings in only $500 million in the USA will top $11 billion by 2011. That amounts to 1/3 of the overall internet advertising market.
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August 29th, 2007 at 12:18 am
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