Who is Downloading Mobile Advertising?
In a new industry such as mobile advertising, advertisers are certainly interested in knowing who is looking at their advertising. The good news for mobile marketing advertisers is that two-thirds of all advertisers on mobile phones are in the highly desired 18-34 year-old age group.
Overall Channel Audience Composition for Mobile Marketing Promotions
13-17 6.9%
18-24 28.0%
25-34 37.5%
35-44 19.4%
45-54 6.8%
55-64 1.3%
65+ 0.2%
The mobile marketing advertising study was done by M:Metrics in cooperation with AdMob.
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