Czech Republic Text Market Exploding
Mobile penetration in central Europe is expanding rapidly and the leader of this expansion is the Czech Republic. In the Czech Republic, mobile penetration is now at 105%! That means that there are more cell phones than people. This is usually because businesses give employees cell phones, but monitor their use much more so than American companies do and limit private calls. Hence, a person often carries more than one cell phone.
According to 2006 data, 50.6% of people access the internet in the Czech Republic. This lower than normal use of the internet definitely causes more use of the cell phone and of text messaging. Broadband internet, currently at just 19% of internet users, however, is expanding rapidly and its growth will dramatically increase internet growth.
Czech companies tend to apply new technologies quickly and that is likely the reason for the rapid growth of text messages in the Czech Republic.
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