Mobile Messaging Projections
Today’s mobile marketing promotions are dominated by messaging via SMS and, soon to be, more MMS. A large advertising supported SMS market cannot be too far off given the success that advertisers have had with it. Other mediums such as radio, television, outdoor, and the internet are ideal solutions to be partnering with SMS.
According to eMarketer, the global market for advertiser supported mobile messenging will rise dramatically in the coming years.
MOBILE MESSAGING MARKET IN BILLIONS
2006 — $1.52
2007 — $2.56
2008 — $4.20
2009 — $6.44
2010 — $9.26
2011 — $11.96
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March 14th, 2008 at 5:45 am
Seeing the statistics, I think sms and mms can be used creatively by companies to promote and market themselves. My kids are a part of this site called mozes.com and they network through the mobile too. Music is a large part of their social networking and Mozes has integrated the music and mobile platform effectively.