ESPN Scoring Big with Mobile
During the final week of the NFL regular season, ESPN reports that it had more visits to its mobile ESPN product than to its similar pages on its web site. For one 24 hour period, ESPN’s wireless NFL section received 4.9 million visits versus 4.5 million to its web pages. In total, there were three days during the week when ESPN mobile outdrew ESPN’s internet NFL services.
32 million Americans access the mobile web on a monthly basis and ESPN has 9 million of them using its service thus making sports a true bellweather for mobile data access. ESPN is claiming to have 200% growth in its mobile phone product this year.
According to a study by M:Metrics, 43.8% of those who access sports information via mobile phone visit ESPN. Fox Sports is second with 19.2%, followed by NFL.com at 18.6%, and CBS Sportsline at 11.4%.
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