Hispanics Lead Way in Text Message Use
The recent Pew report shows that 58% of Americans have sent or received a text message, but that figure is much higher when it comes to Hispanics and African-Americans.
On a typical day, 31% of Americans use text messaging. That figure rises to 60% among those under 30. Clearly, one would think that under 30’s would be the best target for cell phone advertising campaigns.
Accessing the web through a cell phone was done by 65% of Hispanics, 54% of African-Americans, and 70% of users under the age of 30.
The pew study also concluded for the first time ever that it would be harder for Americans to give up their cell phones than their land line phones.
November 10th, 2009 at 11:54 am
[...] Hispanic mobile market has long been a prized target group, especially when it comes to mobile data content. On average, [...]
January 18th, 2010 at 6:01 am
[...] demographics of Hispanics help make them heavy cell phone users. The Hispanic population tends to be younger and more urban [...]