On a typical day, 31% of Americans use text messaging. That figure rises to 60% among those under 30. Clearly, one would think that under 30’s would be the best target for cell phone advertising campaigns.
Accessing the web through a cell phone was done by 65% of Hispanics, 54% of African-Americans, and 70% of users under the age of 30.
The pew study also concluded for the first time ever that it would be harder for Americans to give up their cell phones than their land line phones.