Archive for April, 2008

Text Messaging Time by Age Group

Sunday, April 27th, 2008

This chart from the Austin-Statesman shows the time spent using text messaging per day by age group. It seems high to me, but it’s their text message study.

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Posted in Text Message Statistics, Text Messaging | 1 Comment »

Borders Offers Coupons by Text Message

Thursday, April 17th, 2008

If you’re like me, you can spend an hour at a book store just browsing. And, when I buy something, I always remember that I just received an email coupon from Borders. Unfortunately, I almost never have the darn coupon with me.
Now, however, you can sign up for text message coupons from Borders. So, when [...]

Posted in Mobile Marketing, Promotional Considerations, Text Message Advertising | No Comments »