Borders Offers Coupons by Text Message
If you’re like me, you can spend an hour at a book store just browsing. And, when I buy something, I always remember that I just received an email coupon from Borders. Unfortunately, I almost never have the darn coupon with me.
Now, however, you can sign up for text message coupons from Borders. So, when you are browsing, you will always have the coupon on your cell phone.
Border’s endorsement of text message coupons is a great thing for the mobile marketing industry and I’m sure many other companies will copy the success of Border’s.
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