Archive for May, 2008

American Idol Sets New Text Message Record

Tuesday, May 27th, 2008

It’s amazing what American Idol has done to increase awareness of text messaging in the United States.
According to AT&T Wireless, American Idol set a text message record when it took 78 million messages this season.
American Idol, which began using text in its programs during its second season in 2003, offered several options for its fans [...]

John McCain is Out of Touch

Sunday, May 18th, 2008

John McCain is Out of Touch
…with the American public.
At a time when nearly 60% of Americans use text messaging, how does the McCain campaign not have a text message element?
Text messaging today is as important to the American public as the fireside chats of the FDR era that targeted radio listeners. In fact, statistically, text [...]

Smoltz Text Message Sends Him to Bullpen

Sunday, May 4th, 2008

In a text message sent to the Atlanta Journal-Constitution, injured Atlanta pitcher and future Hall of Famer John Smoltz made one singular point clear- when he returns to a baseball diamond it won’t be as a starter said Smoltz’s text message:
“I am planning on coming back as a reliever first, and more than likely for [...]

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