Mobile Marketing Ready to Take Off
Mobile marketing is making a big push as more US mobile users are obtaining unlimited data packages. It’s clear that one of the major factors in increasing mobile use is access to the mobile web. And, while the USA has lagged in areas such as text messaging, it is often seen setting the pace internationally when it comes to mobile data use.
About 40 million Americans are “actively using the mobile Internet.” That’s about 15.6% of subscribers, according to Nielsen Mobile. 14% of mobile subscribers have an unlimited data package in their cell phone plan.
Clearly, an increase in use of the mobile web will bode well for mobile advertising that stretches beyond the initial world of text message advertising. And, ads are beginning to reach the American public. 26% of Americans report having received a mobile advertisement via text message.
Top destination sites for mobile users in the US are in order:
1. Yahoo Mail 14.2 million
2. Google 9.1 million
3. Weather Channel 8.6 million
4. MSN Hotmail 7.9 million
(Source — Nielsen Mobile; May, 2008)
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