Timberland Settles Text Message Spam Suit

Timberland has settled a class action lawsuit for sending unauthorized text message promotions to consumers from 2002 through 2008. The total amount of the settlement is $7 million.

Those in the do-it-yourself text message industry are pleased to see the action taken, although Timberland has not admitted any guilt in the settlement. The thing that will set promotional text messaging apart from email spam is the fact that all consumers must opt-in. Apparently, Timberland was sloppy about its opt-in practices.

Customers who received the text messages from Timberland can apply for up to a $150 refund for their troubles. I received the form and it is certainly curious. It asks how many texts you received from Timberland each month since 2002! Now, who is going to have record of that!

If you wish to apply for a refund, you can download the Timberland class action lawsuit form here at the TextMessageBlog.

This entry was posted on Monday, September 29th, 2008 at 5:29 pm and is filed under Promotional Considerations. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.