37% Have Mobile Internet Plans

More Americans are getting on the mobile web. This is good news for businesses who have a bonafide mobile marketing plan in effect.

Last year, total mobile Web users grew by 23 million, and this number will rise at a steady pace. According to Nielsen’s recent Three Screen Report on Television, Internet and Mobile Usage in the US (May 2008), as of Q1 2008, 91 million Americans (36% of all mobile phone subscribers in the U.S.) owned a video-capable phone. In addition, 95 million persons (37% of U.S. mobile subscribers) subscribed to mobile Internet as part of their mobile data plan in Q1 2008, a significant platform for mobile video consumption.

This entry was posted on Monday, November 17th, 2008 at 12:16 am and is filed under Mobile Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.