If you’re trying to reach college or high school students, email is just so yesterday.
A full 61% of students never read any email marketing attempts to reach them.
As for the preferred method of communication? It’s text messaging by a landslide at 37% followed by email (26%), social networking (15%), and instant messaging (11%).
Mobile Advertising Revenue Forecast
2007 — 885
2008 — 1,234
2009 — 1,628
2010 — 2,276
2011 — 3,117
2012 — 4,341
2013 — 6,122
(forecast in millions of Euros)
Worldwide mobile messaging revenues in 2008 are projected to be $151 billion. By 2013, it will grow to $212 billion.
An increasing amount of American households are abandoning their landline phones.
According to a report by the Centers for Disease Control and Prevention (not sure why they did the study), 18% of Americans have a cell phone, but no landline phone. Add to that an additional 13% who get “all or nearly all of their [...]
Mobile is growing at ESPN. During the 2008 college football season, ESPN.com and its mobile web site recorded its most traffic ever.
Fans spent an average of five minutes per visit on the mobile web site of ESPN. The most viewed story of the year was “USC willing to give up timeout to wear red at [...]
Marketers have used SMS mobile marketing in a variety of creative ways. This includes simple information messages, rewards programs, and mobile coupons, says Adweek.
Adweek reports that Coca-Cola’s My Coke Rewards program engaged 1.1 million AT&T and Verizon Wireless customers through the third quarter of 2008.
The average American makes 357 text messages per month, but only makes 204 phone calls, according to a recent survey by Nielsen.
Watch the video you’ve all been waiting for. No, not Madonna nude on her Sticky and Wet Tour!
We are talking about Katie Couric on text messaging . Katie gave some industry statistics and talked about text message dating and text message breakups.
It seems that more Americans are texting their love for one another. Katie Couric has more on [...]
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