Text Message Use by City

If you live in El Paso, Texas, you are part of the city that has the largest percentage of its residents

Grand Rapids, Michigan has the lowest percentage of text message use in the USA.

considered to be avid text message users.

Fifty-seven percent of El Paso residents use text messaging compared to the national average of 48%, according to a study from Scarborough Research.  The lowest use of text messaging–Grand Rapids, Michigan, which was recently named the Bingo Capital of the United States.

The study did not determine why El Paso fared so well, but the demographics of the city clearly were a factor.  Heavy text message use is found in young adults age 18-24, in Hispanics, and in African-Americans.  El Paso has a high percentage of its residents in these market segments.

How did your city fare in the text message by city study?

Text Message Use by City in the United States

    El Paso, TX                    57%
    Salt Lake City, UT             55
    Dallas/Fort Worth, TX          55
    Memphis, TN                    55
    Cincinnati, OH                 54
    Washington, D.C.               54
    Chattanooga, TN                53
    Atlanta, GA                    53
    Oklahoma City, OK              52
    Las Vegas, NV                  52
    Colorado Springs/Pueblo, CO    52
    Los Angeles, CA                51
    Chicago, IL                    51
    Sacramento/Stockton/, CA       51
    Richmond/Petersburg, VA        51
    Kansas City, MO                51
    Phoenix, AZ                    50
    San Diego, CA                  50
    Houston, TX                    50
    Philadelphia, PA               50
    Albuquerque/Santa Fe, NM       50
    New York, NY                   50
    Honolulu, HI                   50
    San Antonio, TX                50
    Tucson, AZ                     49
    Miami/Ft. Lauderdale, FL       49
    Austin, TX                     49
    Tulsa, OK                      49
    Norfolk/Newport News, VA       49
    Denver, CO                     48
    Providence/New Bedford, RI     48
    Fresno/Visalia, CA             48
    Columbus, OH                   48
    Birmingham, AL                 48
    Hartford/New Haven, CT         48
    San Fran./Oak./San Jose, CA    48
    Bakersfield, CA                48
    New Orleans, LA                47
    Syracuse, NY                   47
    Cleveland/Akron, OH            47
    Spokane, WA                    47
    Pittsburgh, PA                 47
    Harlingen/Brownsville/         47
    McAllen, TX                    47
    Buffalo, NY                    47
    Seattle/Tacoma, WA             46
    Nashville, TN                  46
    Rochester, NY                  46
    Charlotte, NC                  46
    Greenville/Asheville/          45
    Anderson, SC                   45
    Portland, OR                   45
    Baltimore, MD                  45
    Knoxville, TN                  45
    Detroit, MI                    45
    Harrisburg/Lancaster/Lebanon/  44
    York, PA                       44
    Albany/Schenectady/Troy, NY    44
    Roanoke/Lynchburg, VA          44
    Boston, MA                     44
    Orlando/D. Beach/Melbourne, FL 44
    Raleigh/Durham, NC             44
    Indianapolis, IN               44
    Dayton, OH                     43
    Wilkes-Barre/Scranton, PA      43
    Jacksonville, FL               43
    Des Moines/Ames, OA            43
    Little Rock/Pine Bluff, AR     43
    Mobile/Pensacola, FL           43
    Tampa/St. Petersburg, FL       41
    St. Louis, MO                  41
    Greensboro/High Point/         41
    Winston-Salem, NC              41
    Minneapolis/St. Paul, MN       41
    Wichita/Hutchinson, KS         41
    Toledo, OH                     41
    Louisville, KY                 40
    West Palm Beach, FL            40
    Lexington, KY                  39
    Milwaukee, WI                  38
    Flint/Saginaw/Bay City, MI     38
    Green Bay/Appleton, WI         37
    Fort Myers/Naples, FL          36
    Charleston/Huntington, WV      36
    Grand Rapids/Kalamazoo/Battle
     Creek, MI                     35

Many companies are currently offering do-it-yourself mobile marketing solutions for El Paso.

This entry was posted on Sunday, January 4th, 2009 at 8:32 pm and is filed under Text Message Statistics, Text Messaging. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.