Top Wireless Providers Agree to Share Mobile Marketing Guidelines
The Mobile Marketing Association (MMA) has announced that the four biggest US Wireless providers - AT&T, Verizon, Sprint, and T-Mobile have agreed to share unified mobile marketing guidelines and codes of conduct. The benefits of this agreement with allow the companies to: “Promote a consistent consumer experience including standardizing key consumer disclosures, enhance efficiencies in running short code programs, accelerate the time to market for mobile campaigns, ensure monitoring programs and audit results are more consistent, and reduce operational costs across the mobile marketing ecosystem.” MMA will review a first draft of the agreement in early april with a finalization scheduled for late June. The agreement is expected to reduce costs by $200 million.
(Source: fiercewireless.com)
