Mobile Advertising Moving

eMarketer has forecast the mobile advertising market through the year 2013.

One of the turning points for the mobile advertising industry was the introduction of the SmartPhone in 2007.  WI-FI connectivity and the rise of mobile internet browsing led in part to the increase in mobile advertising.

US MOBILE ADVERTISING SPENDING

• 2008 — $648 million
• 2009 — $670 million
• 2010 — $995 million
• 2011 — $1.41 billion
• 2012 — $2.39 billion
• 2013 — $3.30 billion

(source - eMarketer; February, 2009)

This entry was posted on Monday, April 20th, 2009 at 4:45 am and is filed under Mobile Marketing, Text Message Advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.