42% Text in the Bathroom

When I was in high school, there was a song called “Smoking in the Boys’ Room.” 

Today, however, it’s all about texting in the boys (or girls) room.

According to iGR, women are 8% more likely to make a phone call from the bathroom and 5% more likely to send a text message from the bathroom.

And, for the pointless statistic of the day, 42% of Americans have sent a text message from the bathroom.

It is not known if those texting in the bathroom have participated in mobile marketing or commodal marketing.

One Response to “42% Text in the Bathroom”

  1. William Starkey Says:

    We’ve all done it. I’ve read statistics that state up to 59% of mobile users text in the bathroom. I’d be curious to know the percentage of users who replace their phones due to dropping them in the toilet - gotta be a connection there, aye? But it’s definitely better than texting while driving!

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