Percentages of people who recall viewing mobile advertising, Q4 2008.
Male - 33%
Female - 34%
White - 32%
African-American - 37%
Hispanic - 52%
18-24 - 47%
25-34 - 50%
35-49 - 35%
50-64 - 21%
65+ - 9%
TOTAL - 34%
(source-www.eMarketer.com)
Mobile marketing is moving up the ladder as a viable marketing tool for advertisers.
While mobile marketing only makes up 1.8% of overall marketing budgets, it is up 26% over last year, according to a study conducted by Peter Johnson. The increase in mobile marketing budgets is even more significant when you consider that overall marketing [...]
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