Yahoo Betting on Mobile

NEW YORK (Reuters) - Yahoo Inc expects “exponential” growth in mobile advertising even as the overall

Mobile advertising is a big part of Yahoo's plans.

market is only starting to emerge from its deep downturn, a top executive of the Internet media company said on Thursday.

Yahoo’s mobile advertising business, while small, has seen substantial growth, and the company is focused on boosting the number of mobile users as a way to attract more advertisers, Hilary Schneider, executive vice president of Yahoo North America, said at the Reuters Global Media Summit in New York.

“We’re focused on it as a priority every day,” Schneider said.

“If you just look at the growth rates on mobile, they’re incredible, they’re extraordinary, but you have to just remember that they’re starting with a small base,” she said. “I really do believe that over the next five years you’ll start to see material dollars begin to migrate.”

Schneider said a complicating factor is the large number of mobile devices, formats, networks and standards.

This entry was posted on Saturday, December 5th, 2009 at 3:45 am and is filed under Mobile Marketing, Text Message Advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.