Hispanic Market Best for Mobile Web
Hispanics have cell phone bills that are, on average, $10 greater than the average cell phone in the United States, thus making Hispanics one of the best target markets for mobile marketing programs.
The demographics of Hispanics help make them heavy cell phone users. The Hispanic population tends to be younger and more urban than the average American. Both characteristics tend to indicate greater cell phone use. Most important, however, many Hispanics have cut the landline phone cord and are living in cell phone only households.
This is a tech-savvy group that loves the mobile web. 47% of Hispanics have accessed the mobile internet using a handheld device.
