Stephen King Text Message Spam Costly to Nextones
Over 60,000 cell phone users who had signed up to receive “promotional messages” from Nextones.com to
SCARY: Stephen King text message spam settlement
receive a free ringtone also received a text message on January 18, 2006 that advertised a Stephen King book.
This was potentially in violation to the required opt-in process that must be part of all mobile marketing. Just because you signed up to receive a ringtone does not mean that you wanted to receive information about a novel. Hence, a class action lawsuit ensued against Nextones.com.
The potential penalty for Nextones.com was as scary as a Stephen King novel. Faced with going to trial and possibly paying $500 to $1500 in damages for each call, the defendants have agreed to settle. A settlement fund of $10 million, of which plaintiff attorneys will receive $2.725 million.
Those who received the spam Stephen King text message can receive up to $175. Just fill out a Stephen King spam text message claim form and wait for your money.
But, don’t spend it yet.
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