Archive for April, 2010

Chexting: Lipstick on the Cell Phone

Thursday, April 22nd, 2010

Just ask Tiger Woods and Jesse James.  ”Chexting” can get you into big trouble.
Woods and James have seen their lives turned upside down by arranging liaisons by text message.
It is instant gratification in that a text message can be sent from anywhere and at anytime.  Late night booty calls have turned into late night chexting [...]

MMA Now in Canada

Thursday, April 22nd, 2010

The Mobile Marketing Association has announced that it has formally launched its MMA Canada Council.  
Canada is not the first country that the MMA has expanded to.  The MMA is already active in Austria, Germany, India, Phillipines, South Africa, Spain, Turkey and the United Kingdom.
 

American Idol Offers Premium SMS Donation

Wednesday, April 21st, 2010

What do you want first?
The good news or the bad news?
The bad news is that tonight American Idol must whittle down its contestants to the final sexy six.  The good news is that it will establish a premium SMS solution to its program to raise money for charity.
“By texting the word IDOL to 20222 a [...]

Flash for Mobile Delayed

Monday, April 19th, 2010

Adobe Systems announced it will delay release of its Flash Player 10.1 for mobile devices until the second half of 2010. Touted as the first version of the Flash runtime enabling Android, BlackBerry, Windows Phone 7, webOS and Symbian devices to play back the majority of Flash-based content originally written for the web, Flash Player [...]

It Can Wait

Thursday, April 8th, 2010

AT&T has announced a campaign aimed at curtailing the unsafe practice of texting while driving.  The campaign hopes to remind all drivers about the risks of texting and driving, especially younger drivers.
The national promotional campaign features real life stories and the text message that was sent just prior to the accident.  The commercials hope to [...]

Google’s Android Showing Growth

Wednesday, April 7th, 2010

Blackberry is still the leader when it comes to sales of SmartPhones, but Google Adroid is showing impressive growth in the US mobile platform marketplace.
ComScore’s February, 2010, study of SmartPhone users in the USA show the following market share:

BlackBerry RIM — 42.1%
Apple iPhone — 25.4
Microsoft — 15.1
Google Android — 9.0
Palm — 5.4

The marketplace for SmartPhones [...]

SEO The Cheap Way

Wednesday, April 7th, 2010

There are a lot of options when you are considering improving your search engine optimization for your web site.  The key is to find the option that is best for you.
One such option is to hire an SEO agency to increase your search engine visibility.  Hiring an agency has mixed results.  It certainly can’t hurt [...]

Saleen Performance Vehicles launched a iPhone application.

Thursday, April 1st, 2010

Dan Curry interviewed Michael Timarac, Saleen’s brand manager, regarding the new iphone application. Here is what Michael had to said:
What was the strategic goal behind the development of the Saleen iPhone application?
The Saleen iphone application is Saleen’s first step into the mobile market place, the application features many options to both educate and [...]