It Can Wait
AT&T has announced a campaign aimed at curtailing the unsafe practice of texting while driving. The campaign hopes to remind all drivers about the risks of texting and driving, especially younger drivers.
The national promotional campaign features real life stories and the text message that was sent just prior to the accident. The commercials hope to explain just how insignificant a text message is in comparison to the potential trauma of an auto accident.
“It can wait” is the slogan that will be used in connection with the campaign.
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