Mobile Commerce Hitting Adult Consumers
May 2010 U.S. Mobile Consumer Briefing was the most recent survey done by The Mobile Marketing Association (MMA). The survey included information on adult consumers and their growing mobile marketing usage. People are increasing the amount of commerce on their mobile phones every day, as technology increases. Most respondents from the survey considered mobile commerce to be completely safe, secure, and trustworthy. According to MMA there is a new definition for mobile commerce. Mobile commerce is the one or two-way trade for something of value done by a mobile consumer electronic device.
The survey sampled 1,000 U.S. adult consumers, where they found that one in every five are now using mobile commerce. Statistics have now proven that technology and mobile marketing are soaring. From the survey, 17% of mobile commerce was used for applications or ring tones, 6% used their mobile phones for coupons and or discounts, and another 6% used their phones for physical goods. The most used mobile phones for commerce included the Blackberry and the iPhone. Out of the iPhone owners, over 50% have used it to purchase mobile content, where out of the Blackberry users, 34% have purchased mobile content.
BlackBerry and iPhone owners use mobile commerce the most
Some of the questions in which MMA’s U.S. Mobile Consumer Briefing included were topics such as the different types of commercial transactions used with the mobile phone within the month, which accounts the respondent used to make the transactions, which mobile media which was used to either make the transaction or search for products (i.e. application, mobile Web, text message).
The United States commerce as a whole is slowing and increasingly including mobile commerce into the mainstream. Years ago, the world saw consumers purchasing games, ring tones, and other excess applications, whereas now consumers are branching out to other services and physical goods. This growth and strength of the mobile phone and its capabilities highlights the effectiveness of the mobile channel. This increases marketers capabilities as well concerning coupons and discounts on their products through the mobile device to make it simple for the consumer.
By Molly Early
July 22nd, 2010 at 11:12 am
[...] the last year.4. Tangible GoodsSo what are people actually buying with their phones? According to a survey by the Mobile Marketing Association, 17% of mobile commerce was used for purchasing applications [...]
July 27th, 2010 at 10:08 am
[...] Mobile Marketing Association released data from a survey showing what consumers actually buy via their mobile phones; 17% of mobile commerce was used for purchasing apps and ringtones, 6% of people used their phones for discounts and coupons, while another 6% bought tangible goods (goods that you can put in your hand.) According to analyst Mark Beccue, eBay has been the leader in mobile commerce. The company saw $600 million in goods sold via the mobile app in 2009, which was a 200% increase from 2008. One item is purchased every two seconds using the eBay mobile app, with apparel, auto parts, cell phones/accessories, sporting goods and collectibles ranking as the top five categories of purchased items, according to eBay. [...]
July 27th, 2010 at 12:01 pm
[...] what are people actually buying with their phones? According to a survey by the Mobile Marketing Association, 17% of mobile commerce was used for purchasing applications [...]
July 28th, 2010 at 3:29 am
[...] compran los usuarios por teléfono? Según la Asociación de Marketing Móvil, el 17% del marketing móvil se basa en aplicaciones o cuestiones relacionadas con el propio [...]
August 1st, 2010 at 9:34 pm
[...] Tangible Goods So what are people actually buying with their phones? According to a survey by the Mobile Marketing Association, 17% of mobile commerce was used for purchasing applications [...]
August 2nd, 2010 at 12:06 pm
[...] compran los usuarios por teléfono? Según la Asociación de Marketing Móvil, el 17% del marketing móvil se basa en aplicaciones o cuestiones relacionadas con el propio [...]
August 18th, 2010 at 3:32 pm
[...] Mobile Marketing Association released data from a survey showing what consumers actually buy via their mobile phones; 17% of mobile commerce was used for purchasing apps and ringtones, 6% of people used their phones for discounts and coupons, while another 6% bought tangible goods (goods that you can put in your hand). According to analyst Mark Beccue, eBay has been the leader in mobile commerce. The company saw $600 million in goods sold via the mobile app in 2009, which was a 200% increase from 2008. One item is purchased every two seconds using the eBay mobile app, with apparel, auto parts, cell phones/accessories, sporting goods and collectibles ranking as the top five categories of purchased items, according to eBay. [...]
September 24th, 2010 at 10:54 am
[...] Then, the text message solution invoices immediately an automatic response including the advertised mobile coupon or promotion; for example, buy 1 pizza get the other half [...]
October 14th, 2010 at 6:47 am
[...] Mobile Marketing Association (MMA) surveyed 1000 US adult consumers. They found that one in every five adult consumers is already [...]