How Nightclubs Can Use Text Message Marketing
Mobile marketing is becoming the most efficient way to connect to customers and promote products. Bar and nightclub businesses have wisely chosen to employ text message marketing as statistics show that the leading text message demographic is 21-30 years old which happens to be the same target audience for nightclubs and bars.
The simple and cost-effective process of text message marketing will ultimately increase the nightclub’s customer database and generate a continuous flow of customers. The customers simply text a keyword (e.g. “Clubs”) to a 5-digit shortcode and are instantly provided with information about specials, events, band schedules, directions, and can even RSVP to events. As text messages have a 95% read rate within 15 minutes, nightclub owners can be rest assured that their target audience is both receiving and reading each informational and promotional text message.
The primary concern for all nightclub owners is to ensure a steady succession of customers into their club each night. By promoting their club through mobile marketing, night club owners will receive instant results while also adding a personal touch. It takes only seconds to reach every customer with a promotion and customers also like receiving low-cost and exclusive invitations to events, giving them a VIP-type status.
Owners can schedule text messages to go out at specific dates and times, creating the most convenient type of marketing. Similarly, if owners want to build a crowd on slow nights, they can send out a special message about a reduced cover charge. Because people are constantly on their mobile phones, the text message will be instantly read, unlike print advertising which has proven to be far less effective.
With text message marketing, owners build long-term customer-business relationships and are able to effectively keep in touch with their customers on a frequent basis. Customers can even forward the text messages to their friends, further increasing the nightclub’s customer database.
By receiving text messages from nightclubs on a regular basis, customers will stay up to date with the latest events. Nightclub owners can also run special promotions in which customers can text a keyword to join the VIP guest list while waiting in line or for the chance to win a free VIP table at an upcoming event. Because text messages are instantaneous, club owners can also use mobile marketing campaigns for last minute announcements from inside the club like celebrity sightings or guest DJs.
