7-Eleven Day Comes July 11

7-Eleven offers up to 1,000 customers a free Slurpee of their choice only one day a year. This promotion interests consumers to take part in their marketed day.

7-Eleven has used 84444.com’s text messaging marketing solutions in order to promote this day. They use interactive text message programs where the customers opts-in to their promotion. Customers text “Slurpee” to 84444 and receive the promotion in response. The response message is what is shown to any 7-Eleven in order to get a 7.11 oz free Slurpee.

On 7-Eleven day, they also use 84444.com’s text messaging in order to help customers save money on gas. Customers text “gas” to 84444 in order to save 11 cents per gallon at participating 7-Eleven’s with CITGO gas when you purchase a CITGO cash card and prepay at the pump.

7-Eleven builds a database of interested customers from having permission based marketing included in their marketing strategies. With the existing relationships between 7-Eleven and their opted-in customers, they can continue to send promotions, specials, and other information to those customers.

This entry was posted on Friday, June 4th, 2010 at 1:04 pm and is filed under Mobile Marketing, Promotional Considerations, Text Message Advertising, Text Messaging. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.