49 Million Americans with SmartPhones

If businesses aren’t starting to think about using mobile advertising, they are really missing an

SmartPhone users have spendable income.

opportunity.  Given that most Americans are not yet receiving too much advertising on their cell phones, it would seem that now is a good time to start reaching this group.

  *  Smartphones now are owned by over 49 million Americans, as of May 2010, according to comScore.  That’s an 8% increase over the previous three months so you can see just how quickly Smartphones are being adopted.

  *  Mobile browsers are used by 31.9% of US mobile subscribers.

  *  62% of US mobile subscribers used text messages in May 2010.

As for market share of Smartphones, RIM Blackberry leads the way.

• Blackberry - 42%
• iPhone — 24%
• Microsoft — 13%
• Google Android — 13%

And, this is a lucrative market.  iPad users, for example, are 2.8 times more likely to search for investment advice than the typical Yahoo user.

This entry was posted on Wednesday, July 28th, 2010 at 1:49 pm and is filed under Mobile Marketing, Text Message Advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.