46% of Ad Agencies Now Use Mobile Marketing
Mobile media is certainly catching on when it comes to advertising agencies and their use of it.
Moms love mobile marketing.
According to a the Advertiser Intelligence Report, nearly half (46%) of the marketers and agency media buyers surveyed are currently incorporating mobile media into their advertising plans.
62% of those surveyed expect to increase their spending on mobile in the next year.
The iPad is certainly having a profound affect on advertising executives. 22% use the iPad now and 49% expect to use it over the next 12 months.
Text message marketing is use by 60% of those currently using mobile media. Video (15%) and mobile search (9%) are anticipated to show the most growth over the next year.
September 27th, 2010 at 2:29 pm
Nice article. The Miller Group is aggressively pursuing mobile marketing with our clients, including some in the B2B space, as well as B2C. SMS works great for retailers and bluetooth/proximity is terrific at trade shows.
October 7th, 2010 at 2:30 am
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October 10th, 2010 at 2:07 am
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October 15th, 2010 at 2:18 am
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October 20th, 2010 at 2:12 am
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September 28th, 2011 at 12:09 am
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