Archive for September, 2010

New York Giants Text Message Sweepstakes

Thursday, September 30th, 2010

 
Rockaway, N.J. – September 30, 2010 — New York Football Giants fans can now tailgate at home as well as at the NFL team’s new stadium this season as America’s largest party specialty retailer, Party City, teams up with one of the NFL’s founding teams to become their official party store. Whether fans want to [...]

Mobile Marketing Product for Auto Dealers

Sunday, September 26th, 2010

Wayne, PA — A new mobile marketing service allows users to browse any dealer’s auto inventory from the convenience of their mobile phone. Users simply text the dealer’s name to a five digit short code (50123) and immediately receive a text message response with information about the dealership. Within that return text message is a [...]

Parents Most Likely Mobile Coupon Users

Saturday, September 25th, 2010

Parents with children in the household are the best target markets for mobile coupons, according to a new study by Placecast.
Mobile phone owners with children under the age of 6 were the most receptive with 35% being at least somewhat interested in receiving opt-in text alerts about new products, sales, or promotions.  Those with children [...]

How Nightclubs Can Use Mobile Marketing

Friday, September 24th, 2010

Mobile marketing is becoming the most efficient way to connect to customers and promote products. Bar and nightclub businesses have wisely chosen to employ text message marketing as statistics show that the leading text message demographic is 21-30 years old which happens to be the same target audience for nightclubs and bars.
The simple and cost-effective [...]

Statistics Show Women’s Increasing Interest In Mobile Coupons

Friday, September 24th, 2010

Today, out of women from the ages 16-54 who use mobile devices, 93% say they are on the lookout for bargains.  Retail companies are continually looking to please the consumers by giving them what they want.  It has been proven through surveys and their data that women are extremely persuaded by coupons and discounts.  68% [...]

Capitals Launch Slapstick

Friday, September 24th, 2010

ARLINGTON, Va. - The Washington Capitals have launched a new, easy-to-use application called Slapstick, which will help generate online excitement and enable fans to digitally express themselves.
Fans can upload a photo to Slapstick at www.washingtoncaps.com/slapstick and select from three scenarios, a ranting player, coaching the team and answering questions from the media. Users can personalize [...]

Text Messages by Age Group

Friday, September 24th, 2010

 
This should come as no surprise: the younger you are, the more likely you are to be an avid text message user.  That being said, the biggest growth area for text message use by age group is from those in the 35-54 age group.
 
Women use their cell phones more than men.  The Neilsen study showed [...]

How Pizza Restaurants Use Text Messages

Friday, September 24th, 2010

 
Interactive and broadcast messaging is taking its toll on the marketing industry. Pizza restaurants have the ability to target the mobile industry based on interactive text message programs.  Their first goal is to create as big of a database as possible by using sweepstakes and mobile coupons through their advertisements. 
 
A pizza restaurant can use [...]

Hosting Rated

Monday, September 20th, 2010

When it comes to web site hosting, the most important thing is speed and consistent up time.  A great web hosting company is one that you simply don’t notice, because you only notice a web host when something goes wrong; you assume that nothing will go wrong.  After all, it’s not the early days of [...]

Adwords Management and Retargeting

Monday, September 20th, 2010

When it comes to managing pay per clicks, it’s important that you have a good adwords management partner or consultant.  It’s really the best way to monitor your pay per clicks since it’s really not your businesses’ main source of marketing and the business needs to concentrate on its conversions and keeping up with customer [...]