Archive for October, 2010

Retarget Those Lost Customer

Tuesday, October 12th, 2010

Ever wonder what happens when a prospect comes to visit your web site, then abandons it?  If they visit the home page and leave they are called “bounces.”
What if there were a way to be retargeting those bounces?  Why did they leave and if you reach those same people next week will you be able [...]

Ballpark Food by Phone

Friday, October 8th, 2010

The Philadelphia Phillies have been first in the National League East for the past four seasons.  And, now, Phillies fans are the first in Major League Baseball to be able to order food from their iPhones.
Fans at Citizens Bank Park are now able to order food from their iPhone and have the items delivered to [...]

Parents Rarely Monitor Kids Cell Phone Use

Friday, October 8th, 2010

Who has time to monitor their kids cell phone use?
According to a recent survey by Verizon Wireless, less than half of all Alabama parents monitor their children’s cell phone use.
Other findings from the study:
*  21% of parents monitor their child’s cell phone use daily.
*  39% review call history and text message use.
*  41% of parents [...]

Why Aren’t More Companies Using Mobile Marketing>

Thursday, October 7th, 2010

Around the world, people are increasingly conversing using SMS, and making fewer and fewer voice calls, particularly in the youth market. A recent Washington Post article looks at how the “texting generation doesn’t share boomers’ taste for talk”. Increasingly consumers are having interactive and effective asynchronous conversations, even though they are [...]