eMarketer published a story about the percentage of people who recall receiving an advertisement on their mobile phone. The study lists the recall of mobile advertising by age, but I’m not sure why the study ended at age 30+? If the study was done 500 years ago, that would make sense.
Interestingly, those 30+ actually had [...]
It’s kind of one of those crazy things. It’s a business that gets little respect. Kind of like being an umpire in baseball.
Make the right calls and nobody notices. Make a bad call and everybody notices. Sometimes, it seems like you can only fail, not succeed.
That’s the story when it comes to website hosting. If [...]
Sometimes you can actually be too close to your product. That can be a problem, because its tough to step back and take a look at your product and your brand and write effective copy and create interesting creative for your advertising. You need a fresh look at your business.
That’s where a great advertising agency [...]
Erictric.com is reporting that AT&T is making significant changes to its new text message plans. The site shows a letter that outlines the impending changes.
AT&T will phase out its existing 200 text messages per $5 and 1,500 text messages per $15 plans. The carrier will replace those with a new 1,000 text messages per [...]
If you are ready this blog, you have probably been working on the internet long enough to have had a problem with screen burn.
Screen burn occurs when a specific action is taken for some time. The recurring use of this action causes a shadowy screen burn to appear on the computer monitor. Suffice it to [...]
In most countries, men are more likely to be smartphone users, but not in the USA where women hold the upper hand.
When it comes to teens using cell phones, most would like to be in Italy where almost half of all teens own smartphones.
What apps are people buying?
Overall, its games that are most popular and anybody who has downloaded the Angry Birds app knows that.
We also look at which cell phone platforms are most popular for apps.
Men use less text messages per month than women do, according to a new study from January 2011 from The Nielsen Group.
Certainly teen use of text messages has something to do with these statistics and the continued phenomenal growth of text message use by all age groups.
Anybody surprised?
More than 40 percent of all Twitter posts now originate via mobile phone, up from 25 percent a year ago, according to Dick Costolo during an interview at last week’s Consumer Electronics Show in Las Vegas,
Twitter now boasts more than 175 million registered users worldwide. Users have sent 25 billion tweets over the past 12 [...]
Although RIM Blackberry continues to hang on to the lead in smartphone adoption in the USA, it continues its trend of losing market share with considerable use moving to the newest competitor, Google Android.
