Archive for December, 2011

Mobile Makes Christmas Merrier

Thursday, December 29th, 2011

In a sign of what is more to come in the future, American mobile users totaled 18.4% of all internet traffic on Christmas Day 2011, according to a study by IBM Coremetrics.
Mobile traffic on Christmas Day in general more than doubled by showing a 117.8% increase from Christmas 2010.  Of all Web traffic, iPads claimed [...]

Stunning Growth: Mobile Advertising to Reach 15.2% of Total Online Ad Spend by 2016

Thursday, December 22nd, 2011

A new study by Berg Insight indicates an annual compound growth rate of 37% from global mobile advertising through 2016. This will cause the growth of global mobile marketing to go from 2.6 billion euros in 2010 to 17.2 billiion euros in 2016. By 2016, mobile advertising will account for 15.2% of all [...]

COOL STATS: Text Message Use by Country

Wednesday, December 21st, 2011

According to a recent study by our friends at Pew (don’t you think they need a better name?), 85% of Americans now say they own a cell phone (seems low to me).  Of those 96% make phone calls (what else would they do with their phones?) and 67% send text messages.
The global study reported that [...]

More Jobs in Mobile Marketing Industry

Wednesday, December 21st, 2011

Online Hiring Demand for Mobile Marketers Grows 16%
Over the past 90 days, Recruiters posted more than 4,400 new online job ads for Marketers that included mobile skill requirements, a 16% year-over-year increase, according to WANTED Analytics™.
New York, NY (PRWEB) December 20, 2011
Over the past 90 days, employers and staffing firms have placed [...]

INFOGRAPHIC: Text Message Timeline

Tuesday, December 20th, 2011

The history of the text message is portrayed in this infographic from Advanced Telecom Services.

Santa’s Biggest Mistakes Could Be Corrected with Mobile

Monday, December 19th, 2011

The Greatest Businessman of All-Time

North Pole –When you think about the greatest businessman of all-time, who comes to mind?
Ford?  Rockefeller?  Bill Gates?  Donald Trump?  Richard Branson?  Mark Zuckerberg?  Steve Jobs?
Give me a break.
The greatest businessman of all time is, without a doubt, Santa Claus.
8 Things That Santa Claus Does Better than Donald Trump
Think about [...]

4 of My Favorite Easy SEO Link Building Tips

Friday, December 16th, 2011

When it comes to search engine optimization there are so many different tactics that you can use that it’s often difficult to know where to start.  People say that search engine optimization is such hard work.  I don’t really think that is such hard work, but I do believe that it is busy and time [...]

The Bigger It Is the More Likely You’ll Click

Friday, December 16th, 2011

It’s not a surprise that those with larger mobile devices are more likely to click through when being sent a link.  That being said, this is the first time that I’ve ever seen a study that quantifies just how often somebody is likely to click through based on the size of their mobile device.

Women Do It More than Men

Friday, December 16th, 2011

We’ve all known for a long time how much teens are addicted to text messages, but text message use continues to spiral in all age groups according to a recent study from Nielsen covering third quarter, 2011.  Women now average 802 text messages per month and men send and receive 604 text messages per month.

The Shocking Truth About Teen Text Message Use

Friday, December 16th, 2011

You’ve got to love those infographics and here’s one of the best ones I’ve seen to discuss teens use of texting.  According to the third quarter, 2011 study by Nielsen, teens are sending 3,417 text messages per month.