Super Bowl Sunday is the largest pizza sales day of the year in the USA. BallparkBob gives you tips on how pizza restaurants can use text message marketing to maximize pizza sales on Super Sunday.
Smartphone users are using their mobile devices more and more to purchase products. Where are the smartphone owners when they are making such purchases? (Source–ComScore)
Location When Purchasing on Smartphone
Total U.S. Mobile Subscribers Ages 18+
Source: Custom Mobile Retail Advisor Survey Sep. 2011
% of Smartphone Buyers
Home
56%
Out other places (i.e., park, school, restaurant, etc.)
42%
Work
42%
Traveling (i.e., in [...]
Smartphone owners are active buyers. In fact, almost 90% will take action within one day of tapping into your advertising. Almost 70% use their smartphones while in the store.
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Our hat is off to Mobile Marketer for its Classic Guide to Mobile Advertising. It’s a content-rich 60-page e-book available online. Articles are written by various industry experts, although they somehow missed us!
You can download the Classic Guide to Mobile Advertising here.
Another popular mobile marketing tool for 2011 was QR Codes and specifically custom QR Codes. As you can see from the Google Insights, interest in QR Codes spiked dramatically over the past two years.
Interest in “text message marketing” continues to increase, as evidenced by this study by Google Insights. The study reviews the amount of searches for the keyword “text message marketing.”
Here is the similar search for the keyword “mobile marketing.”
And, finally for the term “sms marketing.”
There is no doubt that we saw QR Codes all over the place during the Christmas shopping season of 2011. This is an interesting video that says it all about how valuable QR Codes can be.
