Super Bowl Sunday is the largest pizza sales day of the year in the USA.  BallparkBob gives you tips on how pizza restaurants can use text message marketing to maximize pizza sales on Super Sunday.

Smartphone users are using their mobile devices more and more to purchase products.  Where are the smartphone owners when they are making such purchases?  (Source–ComScore)

And, these are the types of products that smartphone users are buying.

Smartphone owners are active buyers.  In fact, almost 90% will take action within one day of tapping into your advertising.  Almost 70% use their smartphones while in the store.

If you own a blog, then there’s one expense that you can’t do without and that expense is web hosting.  If you are like most bloggers, you hate paying too much for web hosting.  After all, this is mostly a hobby or a little second income and not your day job.

That’s why you should be seeking a web hosting coupon to save of your expensive web hosting costs.  After all, who wants to pay full price for web hosting any more?  If you recall your economics class, you know about supply and demand.  When it comes to web hosting, there’s a lot of supply out there and that means discounts on web hosting products that you may need.

Take this site for example.  It’s not a complicated site, but it’s very functional.  It draws in a lot of advertising dollars each year, but those advertisers surely won’t pay if they see a site that is down half the time.  That’s where you need a good web host to make sure that the site is up and up most of the time.  Down time needs to be kept well below the industry accepted norms.

I always preach that web hosting is like a catcher in baseball.  You usually don’t notice a catcher unless he is a bad catcher.  You just assume that he’s going to catch the pitch and when he doesn’t, he looks foolish.  It’s the same with web hosting.  If you have a good web host, you’ll never even notice them.  If you have a bad web host, however, you’ll always notice them and it will cost you money and sleep.  You will also worry more which can lead to acne, over-eating, and other diseases.

So, find a good deal on web hosting and take advantage of it.  You’ll be glad that you found a good bargain and a great web host that will pay off for years to come.

Classic Guide to Mobile Advertising

Our hat is off to Mobile Marketer for its Classic Guide to Mobile Advertising.  It’s a content-rich 60-page e-book available online.  Articles are written by various industry experts, although they somehow missed us!

You can download the Classic Guide to Mobile Advertising here.

Another popular mobile marketing tool for 2011 was QR Codes and specifically custom QR Codes. As you can see from the Google Insights, interest in QR Codes spiked dramatically over the past two years.

Interest in “text message marketing” continues to increase, as evidenced by this study by Google Insights. The study reviews the amount of searches for the keyword “text message marketing.”

Here is the similar search for the keyword “mobile marketing.”

And, finally for the term “sms marketing.”

There is no doubt that we saw QR Codes all over the place during the Christmas shopping season of 2011.  This is an interesting video that says it all about how valuable QR Codes can be.

In a sign of what is more to come in the future, American mobile users totaled 18.4% of all internet traffic on Christmas Day 2011, according to a study by IBM Coremetrics.

Christmas Day mobile traffic surges.

Mobile traffic on Christmas Day in general more than doubled by showing a 117.8% increase from Christmas 2010.  Of all Web traffic, iPads claimed seven percent of device share, iPhone devices totaled 6.4 percent and Android accounted for five percent of usage.

Online sales grew 16.4% on Christmas Day over 2010.

Mobile is a growing consideration for retailers to make their websites mobile friendly.  These are big numbers and will surely grow again when Santa Claus hopefully returns in 2012.

Young adults will spur future mobile advertising growth.

A new study by Berg Insight indicates an annual compound growth rate of 37% from global mobile advertising through 2016. This will cause the growth of global mobile marketing to go from 2.6 billion euros in 2010 to 17.2 billiion euros in 2016. By 2016, mobile advertising will account for 15.2% of all total online advertising.

“The popularity of smartphones and the increasing
availability of mobile media that can include mobile advertising are the
main game changers”, said Rickard Andersson, Telecom Analyst, Berg
Insight. “Brands are now progressively embracing the mobile
channel, including the entire range of apps from games and entertainment
to utility applications. Also mobile web advertising and opt-in SMS
campaigns are popular”, said Mr. Andersson.