Text Message Advertising

Mobile media is certainly catching on when it comes to advertising agencies and their use of it.
According to a the Advertiser Intelligence Report, nearly half (46%) of the marketers and agency media buyers surveyed are currently incorporating mobile media into their advertising plans.
62% of those surveyed expect to increase their spending on mobile in the [...]

If businesses aren’t starting to think about using mobile advertising, they are really missing an
opportunity.  Given that most Americans are not yet receiving too much advertising on their cell phones, it would seem that now is a good time to start reaching this group.
  *  Smartphones now are owned by over 49 million Americans, as [...]

When it comes to the auto industry, mobile marketing is playing a tremendous role in its resurgence.  In fact, some of the best success stories in mobile have come in the auto industry.

Advanced Mobile Solutions Cars2Go product is one such example.  With Cars2Go, an auto dealer’s entire inventory is search-enabled and available on the convenience [...]

The mobile marketing platform is quickly taking off. Based on data from a recent survey, ABI Research predicted that spending on mobile display advertisements will exceed $1.2 billion by 2015, nearly quadrupling the $313 million mark of today. ABI also found that 28% of mobile subscribers reported to have accessed the mobile Internet daily.
ABI says [...]

Recent studies have found that a staggering 40 percent of Hispanic adults are accessing the Internet on their mobile phones. The high mobile engagement of the Hispanic market has created a new strategy for marketers trying to reach potential Hispanic customers – mobile marketing. In particular, Hispanic women have become prime candidates for mobile marketing [...]

With over 270 million Americans attached to their cell phones, now is the perfect time to reach consumers with mobile marketing. As text message marketing continues to generate success for businesses around the country, it is important to understand the value of a short code. Many businesses interested in text message marketing ask the [...]

You can use an interactive SMS marketing campaign to maximize the sales turnover ratio. It is the most cost effective method of modern marketing. Keeping in touch with your prospective and existing customer is very important if you want to stay in business in the long run. Read further to know its advantages.
Widen your marketing [...]

How often do you open emails that are clearly from marketers? If you are like most people such messages will either languish in your “Inbox” or be sent directly to the trash. Unlike these messages, marketing via SMS is actually viewed by roughly 97 percent of recipients. Additionally, most of these messages, around 83%, are [...]

7-Eleven offers up to 1,000 customers a free Slurpee of their choice only one day a year. This promotion interests consumers to take part in their marketed day.

7-Eleven has used 84444.com’s text messaging marketing solutions in order to promote this day. They use interactive text message programs where the customers opts-in to their promotion. Customers [...]