Text Message Advertising

It’s one of those inappropriate comments that Michael Scott (Steve Carell) is known for on “The Office.”  And, it’s so inappropriate, especially in a business setting, that you have to laugh…every time.
“That’s what she said.”
NBC is banking on text messages to promote The Office syndication schedule by launching a text message sweepstakes based on Scott’s [...]

The Miss America pageant continues to make itself more modern in its approach. 
This year, viewers will be able to pick one Miss America contestant to be guaranteed to have a spot as a semi-finalist through text message voting.  Fans who watched Miss America: Behind the Curtain on Friday night at 10 pm EST found out [...]

Today’s blog post is about an exciting young company in the text message marketing space.
DGDM is a company focused on building innovative products geared on improving the consumer marketplace.
Imagine you are in the sales department of a professional minor league hockey team.  Game time is only five hours away and you don’t have a very attractive [...]

NEW YORK (Reuters) - Yahoo Inc expects “exponential” growth in mobile advertising even as the overall

market is only starting to emerge from its deep downturn, a top executive of the Internet media company said on Thursday.
Yahoo’s mobile advertising business, while small, has seen substantial growth, and the company is focused on boosting the number of [...]

Mobile advertising revenues in North America will grow from $208 million in 2009 to $1.5 billion in 2013, according to research from Parks Associates.
Behind the large increase is the adoption of smartphones and downloadable apps which will begin the significant increases beginning in 2010. 
There were 62 million smartphone users in North America in 2008 and user [...]

Mobile advertising will exceed $6 billion by 2014, according to a study by Juniper Research. This is a slight upgrade from the projection from last year.
Despite the increase, mobile advertising is still a small part of the overall advertising spending marketplace. Just 1.2% of the total advertising dollars will be spent on mobile advertising in [...]

Percentages of people who recall viewing mobile advertising, Q4 2008.
Male - 33%
Female - 34%
White - 32%
African-American - 37%
Hispanic - 52%
18-24 - 47%
25-34 - 50%
35-49 - 35%
50-64 - 21%
65+ - 9%
TOTAL - 34%
(source-www.eMarketer.com)

There are a lot of different statistics on the size of the mobile advertising marketing and the Text Message Blog wants to bring them all to you.
The latest statistic from Interpublic’s Magna, said that US advertisers will spend $229 million on mobile media this year, up 26% over 2008.
There were 270 million mobile subscriptions and [...]

Nearly 60% of mobile phone users say they carry their cell phones with them “at all times.”  This includes inside their own homes thus making the future of landlines in question, according to a study by Knowledge Networks.
The study showed that 13% of mobile phone users access the internet via their mobile phone.
61% of Generation [...]

eMarketer has forecast the mobile advertising market through the year 2013.
One of the turning points for the mobile advertising industry was the introduction of the SmartPhone in 2007.  WI-FI connectivity and the rise of mobile internet browsing led in part to the increase in mobile advertising.
US MOBILE ADVERTISING SPENDING

2008 — $648 million

2009 — $670 million

2010 [...]