eMarketer published a story about the percentage of people who recall receiving an advertisement on their mobile phone. The study lists the recall of mobile advertising by age, but I’m not sure why the study ended at age 30+? If the study was done 500 years ago, that would make sense.
Interestingly, those 30+ actually had [...]
Studies from the European Union five countries (United Kingdom, Germany, Spain, France, Italy) show the following results from these five countries in regards to mobile marketing.
Interestingly, over 90% of cell phone users in the United Kingdom have sent a text message to another user.
Mobile marketing is promotional action designed for rescue to phones, smart phones and other handheld strategy, frequently as a constituent of a multi-channel campaign. Mobile Marketing engages in communicating with the consumer via mobile device, moreover to send an easy marketing message, to bring in them to an original audience participation-based campaign or to let [...]
“When I put a message on my sign outside or my newspaper ad I get text responses. Customers come into the store with their phones open to the text message and want the special offer,” said Darrell Dickinson at Stereo Designs in Ardmore, Oklahoma, in a story told to industry web site 12 Volt News.
Dickinson [...]
Mobile media is certainly catching on when it comes to advertising agencies and their use of it.
According to a the Advertiser Intelligence Report, nearly half (46%) of the marketers and agency media buyers surveyed are currently incorporating mobile media into their advertising plans.
62% of those surveyed expect to increase their spending on mobile in the [...]
If businesses aren’t starting to think about using mobile advertising, they are really missing an
opportunity. Given that most Americans are not yet receiving too much advertising on their cell phones, it would seem that now is a good time to start reaching this group.
* Smartphones now are owned by over 49 million Americans, as [...]
When it comes to the auto industry, mobile marketing is playing a tremendous role in its resurgence. In fact, some of the best success stories in mobile have come in the auto industry.
Advanced Mobile Solutions Cars2Go product is one such example. With Cars2Go, an auto dealer’s entire inventory is search-enabled and available on the convenience [...]
The mobile marketing platform is quickly taking off. Based on data from a recent survey, ABI Research predicted that spending on mobile display advertisements will exceed $1.2 billion by 2015, nearly quadrupling the $313 million mark of today. ABI also found that 28% of mobile subscribers reported to have accessed the mobile Internet daily.
ABI says [...]
Recent studies have found that a staggering 40 percent of Hispanic adults are accessing the Internet on their mobile phones. The high mobile engagement of the Hispanic market has created a new strategy for marketers trying to reach potential Hispanic customers – mobile marketing. In particular, Hispanic women have become prime candidates for mobile marketing [...]
