Text Message Advertising

Mobile marketing is becoming the most efficient way to connect to customers and promote products. Bar and nightclub businesses have wisely chosen to employ text message marketing as statistics show that the leading text message demographic is 21-30 years old which happens to be the same target audience for nightclubs [...]

Thanks to text message marketing, searching for an apartment has become an efficient and hassle-free experience for the buyer, the agent, and the apartment complex manager. Text message marketing in rental properties is a remarkably simple process for all parties involved. The process begins when the interested buyer sends a keyword (e.g. “Brookwood”) in a [...]

It’s one of those inappropriate comments that Michael Scott (Steve Carell) is known for on “The Office.”  And, it’s so inappropriate, especially in a business setting, that you have to laugh…every time.
“That’s what she said.”
NBC is banking on text messages to promote The Office syndication schedule by launching a text message sweepstakes based on Scott’s [...]

The Miss America pageant continues to make itself more modern in its approach. 
This year, viewers will be able to pick one Miss America contestant to be guaranteed to have a spot as a semi-finalist through text message voting.  Fans who watched Miss America: Behind the Curtain on Friday night at 10 pm EST found out [...]

Today’s blog post is about an exciting young company in the text message marketing space.
DGDM is a company focused on building innovative products geared on improving the consumer marketplace.
Imagine you are in the sales department of a professional minor league hockey team.  Game time is only five hours away and you don’t have a very attractive [...]

NEW YORK (Reuters) - Yahoo Inc expects “exponential” growth in mobile advertising even as the overall

market is only starting to emerge from its deep downturn, a top executive of the Internet media company said on Thursday.
Yahoo’s mobile advertising business, while small, has seen substantial growth, and the company is focused on boosting the number of [...]

Mobile advertising revenues in North America will grow from $208 million in 2009 to $1.5 billion in 2013, according to research from Parks Associates.
Behind the large increase is the adoption of smartphones and downloadable apps which will begin the significant increases beginning in 2010. 
There were 62 million smartphone users in North America in 2008 and user [...]

Mobile advertising will exceed $6 billion by 2014, according to a study by Juniper Research. This is a slight upgrade from the projection from last year.
Despite the increase, mobile advertising is still a small part of the overall advertising spending marketplace. Just 1.2% of the total advertising dollars will be spent on mobile advertising in [...]

Percentages of people who recall viewing mobile advertising, Q4 2008.
Male - 33%
Female - 34%
White - 32%
African-American - 37%
Hispanic - 52%
18-24 - 47%
25-34 - 50%
35-49 - 35%
50-64 - 21%
65+ - 9%
TOTAL - 34%
(source-www.eMarketer.com)

There are a lot of different statistics on the size of the mobile advertising marketing and the Text Message Blog wants to bring them all to you.
The latest statistic from Interpublic’s Magna, said that US advertisers will spend $229 million on mobile media this year, up 26% over 2008.
There were 270 million mobile subscriptions and [...]