Text Message Advertising

There are a lot of different statistics on the size of the mobile advertising marketing and the Text Message Blog wants to bring them all to you.
The latest statistic from Interpublic’s Magna, said that US advertisers will spend $229 million on mobile media this year, up 26% over 2008.
There were 270 million mobile subscriptions and [...]

Nearly 60% of mobile phone users say they carry their cell phones with them “at all times.”  This includes inside their own homes thus making the future of landlines in question, according to a study by Knowledge Networks.
The study showed that 13% of mobile phone users access the internet via their mobile phone.
61% of Generation [...]

eMarketer has forecast the mobile advertising market through the year 2013.
One of the turning points for the mobile advertising industry was the introduction of the SmartPhone in 2007.  WI-FI connectivity and the rise of mobile internet browsing led in part to the increase in mobile advertising.
US MOBILE ADVERTISING SPENDING

2008 — $648 million

2009 — $670 million

2010 [...]

The official TV channel of the New York Yankees, The YES Network, has introduced  free SMS alerts to fans who sign up.  First, fans must decide which type of alert they want to receive on the YES Network web site.  Alerts include news and score updates for the Yankees, and the New Jersey Nets.  To [...]

Show me a good list and I’ll show you a great way to increase your sales.  That’s right, America is all about direct marketing and whether its email, direct mail, or mobile marketing, a good list will gobble up your offer and create a great ROI for you.
The List Company is one of the companies [...]

The total number of cell phones in use in the USA as of today is 268,461,189. This is the estimate from the CTIA.
Text messaging is the dominant data service in use in the USA.  According to the Mobile Advertising Report from Limbo, over 160 million consumers used text messaging in the third quarter of 2008.
The [...]

Advanced Mobile Solutions Worldwide, Inc. (“AMS”) is a mobile service and applications provider that is focused on media companies and major listing companies. AMS was formed in 2006, and is based out of Wayne, PA. The Company provides both customized and turn-key mobile services through its existing suite of mobile applications and unique search functions. [...]

If you’re like me, you can spend an hour at a book store just browsing. And, when I buy something, I always remember that I just received an email coupon from Borders. Unfortunately, I almost never have the darn coupon with me.
Now, however, you can sign up for text message coupons from Borders. So, when [...]

The USA still trails the rest of the world in its consumption of mobile content and application, especially when it comes to receiving an advertisement via text message. In the USA, only 19% report receiving an SMS advertisement compared to 51% in the European Union and 72% in Spain.
Other statistics form the M:Metrics study concluded [...]

More people are accessing search engines on their mobile phones than ever before.
Can mobile search one day surpass online search spending?
Here’s the latest statistics from eMarketer.com.
WORLDWIDE MOBILE SEARCH ADVERTISING SPENDING

2007 — $83.3 million

2008 — $243.7

2009 — $596.6

2010 — $1,289.9

2011 — $2,345.2

2012 — $3,773.2

USA MOBILE SEARCH ADVERTISING SPENDING

2007 — $34.5 million

2008 — $107.4

2009 — $241.8

2010 [...]