If you’re like me, you can spend an hour at a book store just browsing. And, when I buy something, I always remember that I just received an email coupon from Borders. Unfortunately, I almost never have the darn coupon with me.
Now, however, you can sign up for text message coupons from Borders. So, when [...]
The USA still trails the rest of the world in its consumption of mobile content and application, especially when it comes to receiving an advertisement via text message. In the USA, only 19% report receiving an SMS advertisement compared to 51% in the European Union and 72% in Spain.
Other statistics form the M:Metrics study concluded [...]
More people are accessing search engines on their mobile phones than ever before.
Can mobile search one day surpass online search spending?
Here’s the latest statistics from eMarketer.com.
WORLDWIDE MOBILE SEARCH ADVERTISING SPENDING
2007 — $83.3 million
2008 — $243.7
2009 — $596.6
2010 — $1,289.9
2011 — $2,345.2
2012 — $3,773.2
USA MOBILE SEARCH ADVERTISING SPENDING
2007 — $34.5 million
2008 — $107.4
2009 — $241.8
2010 [...]
The United States offers one of the world’s greatest response rates to mobile marketing campaigns, yet its percentage of receiving such campaigns remains low.
In terms of response percentage, the USA led the way when compared to the response rate to text message SMS advertisements received by mobile subscribers.
USA — 12.0%
United Kingdom — 9.2%
Italy — 8.0%
France [...]
Americans don’t receive as many text message advertisements as Europeans do, but they tend to respond more often, according to a study from M:Metrics.
The study found that 17.2% of Americans received a mobile advertising message in July while in Europe over 75% received advertising messages on their cell phone.
In the USA, 12% of all those [...]
In a new industry such as mobile advertising, advertisers are certainly interested in knowing who is looking at their advertising. The good news for mobile marketing advertisers is that two-thirds of all advertisers on mobile phones are in the highly desired 18-34 year-old age group.
Overall Channel Audience Composition for Mobile Marketing Promotions
13-17 6.9%
18-24 28.0%
25-34 37.5%
35-44 [...]
China is going the way of Japan when it comes to mobile marketing promotions. China has about 450 million cell phones and is a rapidly growing market for mobile phone adoption. In fact, the Chinese market is huge compared to Japan with just over 100 million cell phone subscribers.
Text message marketing has been around for [...]
Most Americans have seen the show. The ratings are good and the show has introduced Americans to something that people are already very familiar with around the world–text messaging.
Deal or No Deal is the ultimate in interactive television. For 99 cents per premium rate SMS, viewers are able to participate in the Deal or No [...]
In a recent study by eMarketer, a sizeable number of people are responding to text message advertising. This is normally done through the use of short codes contained within the advertising.
Spain tops the list with 29% of its citizens having responded to a short code placed in an advertisement. The UK was second with 18.5% [...]
Americans use their cell phones for 48 minutes per day on average, yet mobile advertising accounts for only $40 million in revenue per year, according to the Yankee Group. Television advertising, on the other hand, represents $68 billion in revenue per year while Americans watch the boob tube 3 hours and 42 minutes per day [...]
