Smartphone Owners are Buyers
Thursday, January 26th, 2012Smartphone users are using their mobile devices more and more to purchase products. Where are the smartphone owners when they are making such purchases? (Source–ComScore)
Location When Purchasing on Smartphone
Total U.S. Mobile Subscribers Ages 18+
Source: Custom Mobile Retail Advisor Survey Sep. 2011
% of Smartphone Buyers
Home
56%
Out other places (i.e., park, school, restaurant, etc.)
42%
Work
42%
Traveling (i.e., in [...]





