Smartphone users are using their mobile devices more and more to purchase products. Where are the smartphone owners when they are making such purchases? (Source–ComScore)
Location When Purchasing on Smartphone
Total U.S. Mobile Subscribers Ages 18+
Source: Custom Mobile Retail Advisor Survey Sep. 2011
% of Smartphone Buyers
Home
56%
Out other places (i.e., park, school, restaurant, etc.)
42%
Work
42%
Traveling (i.e., in [...]
Smartphone owners are active buyers. In fact, almost 90% will take action within one day of tapping into your advertising. Almost 70% use their smartphones while in the store.
The following information was obtained from a J.D. Power survey of wireless users in the USA.
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The statistics above indicate smartphone sales for the first quarter of 2011, as provided by IDC Worldwide.
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