Mobile Alerts

The mobile marketing platform is quickly taking off. Based on data from a recent survey, ABI Research predicted that spending on mobile display advertisements will exceed $1.2 billion by 2015, nearly quadrupling the $313 million mark of today. ABI also found that 28% of mobile subscribers reported to have accessed the mobile Internet daily.
ABI says [...]

The Pocono Raceway in Blakeslee, Pennsylvania began using mobile marketing to their advantage for safety and convenience. The raceway has been in existence since 1968 when the first race on the three-mile track took place. Since then, the first 500 Indy race took place in 1971, and the first NASCAR took place in 1974. The [...]

Punxsutawney Phil, Pennsylvania’s favorite groundhog, is the latest animal to embrace text messaging.
The program, sponsored by the Pennsylvania Tourism Office, has announced that Punxsutawney Phil will text his Groundhog Day forecast on February 2 to advise citizens on whether to expect another six weeks of winter or not.
“Punxsutawney Phil will make history this year by [...]

This article, written by Bob Bentz, first appeared in Adotas.com.

 
The King of Pop, Michael Jackson, died last week.
 
Now, that’s not news to anybody, but the way that we all found out about it may be.
 
You definitely remember exactly where you were and how you found out about 9-11, don’t you?  What were you doing when the [...]

Whether you’re at home or on the go, your mobile phone is your personal link to continuous news, information, and entertainment from the Houston Chronicle.
Readers of the Houston Chronicle can read the latest news, business, technology, and sports on their mobile phone.  Readers can scan headlines on section fronts and gain access to the latest [...]

The official TV channel of the New York Yankees, The YES Network, has introduced  free SMS alerts to fans who sign up.  First, fans must decide which type of alert they want to receive on the YES Network web site.  Alerts include news and score updates for the Yankees, and the New Jersey Nets.  To [...]

According to a study by the Mobile Marketing Association called the ”2008 Mobile Attitude and Usage Study,” the top mobile marketing categories included:

Text-to-win or voting campaigns: 48 percent
Ringtone downloads: 28 percent
Status alerts: 25 percent
Sales alerts: 24 percent
Mobile coupons: 22 percent
Product information: 21 percent
Mobile customer care: 13 percent
Location-based information: 6 percent

Numerous viral text message alerts announcing and praising the win of Barack Obama as president of the United States spurred a leap in text message use in the United States on Election Day.
Mobile messaging traffic experienced an unprecedented surge Tuesday evening in the 10 minutes immediately following the official confirmation of Barack Obama’s election as [...]

Barack Obama is going to use text message technology to let his followers know of his selection of his vice-president. Here is the message sent today from the Obama camp.
People keep asking me if we’re really going to announce Barack’s VP directly to our supporters. The answer is yes.

Let me be very clear. You are [...]

More than a billion text messages are sent in the USA every day. And, now text messaging is becoming a major force in political campaigns, as reported by CBS News.
Analysis by CBS News shows that the cost of obtaining a vote via text message is far cheaper than through other mediums. Direct mail costs $67 [...]