In recent days A report has been published that mobile search milestone has broke all other records from the past. Mobile paid search traffic is now 12% of all paid search impressions (mobile + desktop), while mobile clicks are about to cross the 12% doorstep.
About 10% of search impression is made by mobile excluding the [...]
The mobile marketing platform is quickly taking off. Based on data from a recent survey, ABI Research predicted that spending on mobile display advertisements will exceed $1.2 billion by 2015, nearly quadrupling the $313 million mark of today. ABI also found that 28% of mobile subscribers reported to have accessed the mobile Internet daily.
ABI says [...]
According to Gartner, mobile apps recorded $4.2 billion in sales last year. By 2013, mobile apps are projected to reach $29.5 billion in sales.
Advertising on mobile apps was just 5% of the market in 2009, but by 2013, that number should rise to 25% of the market size, or nearly $8 billion.
According to a study by comScore Mobile (November 2009), 45% of mobile internet users will access a
social networking site by 2013. In 2008, only 19% of mobile internet users accessed a social networking site from their mobile phone.
Facebook remains the juggernaut of mobile social network sites and MySpace (who still uses it?) is a reasonable second place.
Here [...]
Mobile data service revenues grew by 27% from quarter 3, 2008 to quarter 3, 2009 to a total of $11.3 billion
in the United States. Growth by quarter was up 5%, according to a study by Chetan Sharma Consulting.
Benefiting most from the increase was Verizon and AT&T which garnered 80% of the increase. In fact, Verizon [...]
Between March 2008 and March 2009, consumers seeking local information on a mobile device grew 51%. (comScore)
Downloaded appications grew 83% during the same time period, followed by SMS at 72%.
The number of mobile users accessing online directories has seen the greatest increase during hte past year (7%) followed by restaurants (70%) maps (63%) and movies [...]
A new study shows working moms are some of the US’s highest spenders on cell phone services. This could upset the stereotype about men being the big technology spenders.
The average cell phone bill for a working mom is 21% higher than that of the average mobile user, topping out at $94 a month. These women [...]
Facebook has 4 times more mobile users this year than it did last year at this time with 65 million activeusers.
While Facebook doesn’t denote where that growth has come from, it is believed that it mirrors the international growth that Facebook has enjoyed in Europe and South America.
Facebook operates multiple mobile solutions worldwide including:
iPhone
Blackberry
m.Facebook.com - [...]
Every day, more and more Americans are viewing video on their mobile handsets. From 2008 to 2009 second quarter, there was a 70% year over year increase in mobile handset viewing. According to new data issued by the Nielsen Company, Mobile viewing averaged a total of 3 hours and 15 minutes per month in Q2. [...]
The average American now watches 141 minutes of TV per month on his or her cell phone, the internet, or according to a study by Nielsen (2nd quarter, 2009).
With Americans watching TV on other devices other than the traditional television, you would think that overall viewership on traditional television sets was down. This, however, was not [...]
