Mobile Marketing

by Bob Bentz
Nearly two years ago, this author wrote in this publication that John McCain just didn’t get it.
John McCain had just told a reporter during the presidential campaign that when it comes to computers: “I am an illiterate who has to rely on my wife for all of the assistance that I can [...]

It’s one of those inappropriate comments that Michael Scott (Steve Carell) is known for on “The Office.”  And, it’s so inappropriate, especially in a business setting, that you have to laugh…every time.
“That’s what she said.”
NBC is banking on text messages to promote The Office syndication schedule by launching a text message sweepstakes based on Scott’s [...]

Punxsutawney Phil, Pennsylvania’s favorite groundhog, is the latest animal to embrace text messaging.
The program, sponsored by the Pennsylvania Tourism Office, has announced that Punxsutawney Phil will text his Groundhog Day forecast on February 2 to advise citizens on whether to expect another six weeks of winter or not.
“Punxsutawney Phil will make history this year by [...]

Hispanics have cell phone bills that are, on average, $10 greater than the average cell phone in the United States, thus making Hispanics one of the best target markets for mobile marketing programs.
The demographics of Hispanics help make them heavy cell phone users.  The Hispanic population tends to be younger and more urban than the [...]

Today’s blog post is about an exciting young company in the text message marketing space.
DGDM is a company focused on building innovative products geared on improving the consumer marketplace.
Imagine you are in the sales department of a professional minor league hockey team.  Game time is only five hours away and you don’t have a very attractive [...]

If you are looking to get up to speed on mobile marketing applications, a great place to start would be the Delicious page of Neustar’s Omar El-Ezaby.  It has over a hundred pages and over a thousand articles that he has bookmarked.
It’s a great resource for those of you involved in mobile marketing.
Take a look, [...]

NEW YORK (Reuters) - Yahoo Inc expects “exponential” growth in mobile advertising even as the overall

market is only starting to emerge from its deep downturn, a top executive of the Internet media company said on Thursday.
Yahoo’s mobile advertising business, while small, has seen substantial growth, and the company is focused on boosting the number of [...]

 
New site brings KB Home communities to web-enabled mobile devices
 
 
KB Home (NYSE: KBH), one of America’s premier homebuilders, has launched a new mobile Web site, specially optimized for homebuyers who go online through their mobile phones.

The new site includes KB Home community information, prices, floor plans, driving directions, home photos and renderings, all [...]

Often, novice marketers call our office and think we have a huge list of cell phone numbers that they can send text messages to to promote their product or service.  This is precisely what mobile marketing is NOT.
With mobile marketing, one must first establish an opt-in from the consumer.  Once that opt-in has been established, [...]

Apple has approved the first and only official porn star iPhone application for Sunny Leone and the official application for adult nude superstar Aria Giovanni, reports Grindhouse Mobile Inc.
In a press release issued Wednesday, the company says Version 1.0 of  both of these apps are now available in the Apple iTunes store.
Sunny Leone’s first app, the [...]