Mobile Marketing

7-Eleven offers up to 1,000 customers a free Slurpee of their choice only one day a year. This promotion interests consumers to take part in their marketed day.

7-Eleven has used 84444.com’s text messaging marketing solutions in order to promote this day. They use interactive text message programs where the customers opts-in to their promotion. Customers [...]

Interactive and broadcast messaging is taking its toll on the marketing industry. Pizza restaurants have the ability to target the mobile industry based on interactive text message programs. Their first goal is to create as big of a database as possible by using sweepstakes and mobile coupons through their advertisements.

Like Advanced Telecom Services [...]

Mobile marketing is becoming the most efficient way to connect to customers and promote products. Bar and nightclub businesses have wisely chosen to employ text message marketing as statistics show that the leading text message demographic is 21-30 years old which happens to be the same target audience for nightclubs [...]

Advanced Mobile Solutions, based in Wayne, Pennsylvania, is proud to announce the release of a cutting-edge mobile application designed to bring smart phone users the latest hockey information. The Versus NHL mobile application is an example of a successful mobile marketing campaign. The application can be accessed directly from your smart phone so that you [...]

Thanks to text message marketing, searching for an apartment has become an efficient and hassle-free experience for the buyer, the agent, and the apartment complex manager. Text message marketing in rental properties is a remarkably simple process for all parties involved. The process begins when the interested buyer sends a keyword (e.g. “Brookwood”) in a [...]

May 2010 U.S. Mobile Consumer Briefing was the most recent survey done by The Mobile Marketing Association (MMA).  The survey included information on adult consumers and their growing mobile marketing usage.  People are increasing the amount of commerce on their mobile phones every day, as technology increases.  Most respondents from the survey considered mobile commerce [...]

Businesses are increasingly turning text message services to enhance new and existing customers’ experience with their brand or service. The main trends in commercial text messaging are promotional campaigns and information services as well as notifications, alerts and reminders.

Engaging with customers

Promotional campaigns using text messaging aim at providing [...]

The Mobile Marketing Association has announced that it has formally launched its MMA Canada Council.  
Canada is not the first country that the MMA has expanded to.  The MMA is already active in Austria, Germany, India, Phillipines, South Africa, Spain, Turkey and the United Kingdom.
 

Dan Curry interviewed Michael Timarac, Saleen’s brand manager, regarding the new iphone application. Here is what Michael had to said:
What was the strategic goal behind the development of the Saleen iPhone application?
The Saleen iphone application is Saleen’s first step into the mobile market place, the application features many options to both educate and [...]

Amdocs a leading provider of customer experience systems, has acquired MX Telecom, a leading mobile
payments and messaging aggregator with operations in Europe, US and Australia. Under the terms of the agreement, Amdocs has acquired MX Telecom for approximately $104 million in cash, net of debt and cash.
MX Telecom will become part of Amdocs’ OpenMarket, [...]