Archive for the 'Mobile Marketing' Category

SMS Success Story

Wednesday, August 31st, 2011

SMS messaging alerts help AdInfa green the future
In an increasingly energy conscious world, AdInfa (www.adinfa.com) has developed InSite, a technology solution that allows data centres to monitor their IT equipment energy consumption.  This is crucial in providing a business case for optimising operational efficiencies and reducing energy bills and carbon footprint. The InSite system is [...]

Mobile clicks are about to cross all the paid impressions

Wednesday, July 20th, 2011

In recent days A report has been published that mobile search milestone has broke all other records from the past. Mobile paid search traffic is now 12% of all paid search impressions (mobile + desktop), while mobile clicks are about to cross the 12% doorstep.

About 10% of search impression is made by mobile excluding the [...]

Worldwide Mobile Advertising Revenue

Friday, June 17th, 2011

Mobile advertising is on a huge growth mode and here is the breakdown of the current mobile advertising revenue by world region plus projections of future revenues.  The study was done by Gartner.  You may also like to read about mobile advertising recall.
(Credit: Gartner)

61% of Rich Own Smartphones

Wednesday, May 25th, 2011

Of the 22 million wealthiest Americans, 61% own smartphones.  That compares to the national average which shows that only about 30% of all Americans own smartphones.
Participants in the study had an annual household income of $333,000 and an average primary residence value of $1.2 million.  Their net worth is $3.1 million with $1.8 million of [...]

No Landline Phones by State

Friday, April 22nd, 2011

A new study shows the amount of households in America that are now cell phone only.  For the first time, however, the study shows the amount of households by state that have cut the landline phone and are going strictly wireless.
Such a significant trend is sure to increase the importance of mobile marketing as more [...]

Easy Apps for Auto Dealers

Thursday, March 10th, 2011

Advanced Mobile Solutions has an exciting new Triple Play option for auto dealers. Now, auto dealers can get text message marketing, a mobile web site, and an app to help generate car sales. Take a look at this nifty video to learn more about AMS’s Cars2Go platform.

Mobile Marketing Basics for Radio Stations

Wednesday, March 9th, 2011

Since so much of radio listening is done outside of the home, mobile marketing is a great way for radio to promote its products and enhance the value of its advertisers.
In this video, Bob Bentz, president of Advanced Telecom Services, looks at the five key products that radio stations need to be using to have [...]

Americans Using Cell Phone For Political Info

Thursday, December 30th, 2010

During the 2010 midterm elections, 26% of Americans used their cell phones to obtain political information that may have been used to affect their voting choices, according to a new study from Pew Internet.
Those demographic groups most likely to use cell phones for political research are predominantly male, younger, well off financially, and better educated [...]

Hispanics and Young Adults Best Targets for Mobile Marketing

Sunday, December 26th, 2010

The number of households in the United States that are cell phone only and do not have a fixed landline phone continues to increase consistently.  In the first half of 2010, 26.6% of American households are now cell-phone only, according to a study by the National Health Interview Survey (NHIS).
It seems as though the amount [...]

Santa Claus Needs Mobile Marketing

Saturday, December 25th, 2010

North Pole – Who’s the greatest businessman of all-time?

No, it’s not Henry Ford, nor is it John D. Rockefeller. Bill Gates? Donald Trump? Richard Branson? Mark Zuckerberg?

Give me a break.

The greatest businessman of all time is, without a doubt, Santa Claus.

Think about it. His customers return year after year. He [...]